Andy Rohm

Industry and Academic Experience
Professor Rohm participated in the Visiting Professor Program at Saatchi & Saatchi in New York in the summer of 2007. Before joining Northeastern's College of Business Administration faculty, he was Director of Marketing for Reebok International in Stoughton, MA. Professor Rohm also worked for Brooks Sports in Bothell, WA as National Sales Manager, for General Motors in Detroit, MI as Marketing Manager, and for United Technologies in Wet Palm Beach, FL as Senior Analytical Engineer.
Research and Teaching Interests
Professor Rohm's research interests are in the areas of New Media and Innovations in Marketing Communications and Branding. He has published his research in leading academic and managerial journals including MIT Sloan Management Review, Journal of Business Research, Journal of Interactive Marketing, International Journal of Mobile Marketing, Journal of Consumer Affairs, Journal of Public Policy & Marketing, and Sports Marketing Quarterly. Professor Rohm has presented at numerous international conferences and is on the editorial review board of the Journal of Marketing Theory and Practice. He teaches Integrated Marketing Communications, Brand Management, and Consumer Behavior courses at the undergraduate, graduate, and executive levels. He is currently visiting professor at the University of Maastricht, Netherlands.
More information can be found at: http://www.cba.neu.edu/andrew-rohm/
Industry and Academic Experience









