Bootcamp 2

BootCamp Two - Market Analysis and Product Positioning

Short biographies of the speakers can be found on this page.

Co-Owner, Marketing & Community Director, The Second Glass

Morgan manages The Second Glass with her vast knowledge of the Publishing Industry and the Boston Landscape. Originally from Los Angeles, Morgan came to Boston to attend Emerson College for her BA in Publishing and Marketing Communication. Morgan is the instigator and organizer of community events as well as the press liaison. You can also find her work running Motion Affair Planner (MAP) BOSTON a weekly agenda and guide to the city. Follow Morgan on Twitter as @morgan1st.

Co-Founder & COO, FitnessKeeper

Michael is the CoFounder, Chief Operating Officer, and Chief Product Officer at FitnessKeeper, the makers of RunKeeper - the leading GPS fitness application on the Apple iPhone app store. Michael also founded Mobile-Link Solutions, a software company focusing on mobile enterprise software. Michael started his career founding Estorrs, a social website for the UConn Storrs campus. Michael's expertise in social networks and mobile software has resulted in him being quoted in Forbes.com, TechCrunch, The New York Times, and many other news sources. Follow Michael on Twitter as @MichaelSheeley.

Founder, Mass Innovation Nights

Bobbie is an award-winning marketing, PR and social media professional who is the founder of Mass Innovation Nights, a free monthly product launch party and networking event held at the Charles River Museum of Industry & Innovation in Waltham, MA powered entirely by social media. “MassInno” was created to showcase the museum and expand its footprint in the community.  (Carlton is a museum trustee and has been on the board since 2000.) Follow Bobbie on Twitter as @BobbieC or @MassInno.