BootCamp 3

Business Model & Strategy Identification

It's crazy how quickly we've made it half-way through the HIC Bootcamps. The teams are getting their businesses together better than any of us had initially anticipated. Also, we're thrilled how quickly all the teams have engaged with the entrepreneurial scene around Boston (FYI, Northeastern is one of the most represented organizations at DartBoston!).

Bettina Hein started out with her amazing presentation about how business models evolve constantly over the lifetime of a startup. She told us her story about how she started working on SVOX that developed speech-to-text software. Their initial market was telecom. However, they later learned that due to economic conditions (it was during the Telecom Bubble Burst!) they pivoted their market to embedded systems (after trying a "bunch of things" from talking cows for commercials to talking refrigerators). They made this pivot after everything they tried they had an automotive client that helped them realize their opportunity.

Resources

BootCamp 3 Business Model Strategy Identification

BootCamp 3 Resources

Bettina Hein

Founder & CEO, Pixability

Bettina Hein is a repeat entrepreneur based in Cambridge, MA. Her newest company Pixability produces cost-effective business videos. Bettina also co-founded Swiss-based SVOX AG in 2001 and led the venture-backed speech technology software company to profitability. SVOX is the market leader for embedded speech technology in cars and mobile devices. In 1996, Bettina was the initiator of the START, which encourages entrepreneurship among university students in Germany and Switzerland. Bettina holds a Masters of Science from MIT where she was a Sloan Fellow, a law degree from the University of Constance in Germany and a degree in business administration from the University of St. Gallen in Switzerland.

John Cogliandro

Senior Program Manager, Raytheon

John Cogliandro, is currently a Senior Program Manager at the Raytheon company where he is working in a strategic incubator called Mission Innovation for Raytheon’s IDS division. His specialty is early stage technology development and strategic planning of R&D and IP roadmaps and intellectual property monitization. He holds several patents. Over his career he has contributed to various Navy, Air Force, Commercial aerospace and automotive and consumer products programs and is the author of the book "Intelligent Innovation, Four Steps to Achieving the Competitive Edge".

Outside of Raytheon, John has taught strategy and new product development at the University and Graduate levels and is an internationally recognized speaker and author, having published over 75 articles on innovation, technology development, risk management, and strategic planning.

Maureen Cogliandro

Consultant, Intelligent Innovation

Maureen Cogliandro, an Alum of Northeastern where she received an MBA. She is a talented author, inventor and engineer. She holds patents in the Oil and Gas industry and has contributed to the book Intelligent Innovation, as well as many other technical manuals for client firms. Currently Maureen consults for individual inventors and businesses in the area of product placement strategy and technical brochure writing via the firm Intelligent Innovation.

Innovation Challenge

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