Boloco

Our first EIP was with Boloco and turned out to be a great success. Boloco posed the problem of wanting to improve its relationship with nearby schools. Northeastern University served as their first test ground for an event to do just this, Boloco Pong. The team created this Boloco smoothie pong event to increase Boloco and smoothie awareness on campus, along with stir up some healthy competition between classmates. The EIP Team set up the logistics of the competition, devised a guerilla marketing game plan and carried out the event on October 22nd. All teams signed up for the event within the minute they opened registration. The night of the event Boloco was a sea of red with all employees and teams outfitted in their Boloco Pong shirts. The Facebook event gathered over 300 guests and the building was packed with student Boloco enthusiasts.